Our Story

The company, established in March 2014 and based in North West London, comprises of three team members and two carefully selected consultants. Together we have over 80 years of experience in PR, Communications and Event Management and have unrivalled media contacts.  The core team is Lucy Starvis, Ryan Sinclair and Kat Osman who are supported by consultants Sam Brace and Suzanne Panter.

Bringing an energy and a passion to the industry that capitalizes on the team’s outstanding wealth of experience, dedication and fantastic relationships with both media and clients, Lick PR strives to deliver unique, creative, and highly successful consumer and specialist PR campaigns and events for clients of all sizes.  

The teams experience, enthusiasm and creativity have produced some incredible campaigns in the past, and the team looks forward to building on those previous successes by providing exceptional campaigns and events that go above and beyond Lick’s client’s expectations of what PR is all about.

Meet the Team

  • Kat Osman

    Team Director

    Kat has been in the games industry for over 20 years and has worked with a variety of clients including Activision, Bethesda Softworks, Blizzard, Capcom, Codemasters, Eidos Interactive, Koch Media, Lucas Arts, SEGA, Vivendi Universal Games, The Gala Group, Fox Pathé  and LG Electronics.  A pioneer in helping games go mainstream, Kat is renowned for her unbeatable contacts within the national and the mainstream press.

    Coverage highlights include launching the World of Warcraft and securing coverage on BBC One’s Six O’Clock News, the Fallout 3 European PR campaign with over 90 front covers and also lifestyle magazine covers for titles such as 50 Cent Bulletproof, Condemned 2, Mario and Sonic at the Olympic Winter Games, Iron Man, Aliens vs Predator and Bayonetta.

  • Ryan sinclair

    Account Executive

    Getting his start in the games industry at Bandai Namco, where he assisted the PR and Marketing team on titles such as Tekken, Dark Souls, Project Cars and more. Ryan learnt the essential skills for PR from generating coverage to collating coverage into reports and post mortem to coming up with creative with ideas for plans.

    In his spare time, Ryan is also a shoutcaster for official Tekken tournaments including the official global Tekken World Tour as well as many community driven events. Being a strong community member, he has represented the community on an Episode of “The Dojo” aired on Ginx TV as well as worked along side ESL with a Tekken pre-launch tour.

  • Suzanne Panter

    Consultant

    During her 25 year career in the games industry, Suz has worked on some of the largest IPs in gaming and entertainment including Call of Duty, Star Wars, Dead Island, Saints Row and Guitar Hero as well as a plethora of titles from AAA to indie. 

    Suz has extensive publisher experience through working for Activision, THQ, Koch Media and most recently Deep Silver. Suz also brings a keen eye for details, creative ideas, strategic planning and awesome writing skills to the team.

  • Sam Brace

    Consultant

    Sam is a consultant for Lick PR and has over 20 years experience in the game industry, most recently focusing on app PR and the hugely successful launches of Table Top Racing and Fun Town.

    Sam is an expert in all areas of video games publishing with a wealth of knowledge in marketing and PR on a global level.

    Sam’s experience includes PR and marketing roles at Capcom, Lunch PR and THQ, and numerous consulting roles including stints at Weber Shandwick, Five by Five and Atomic PR.

  • Lucy Starvis

    Team Director

    With over 23 years industry experience, Lucy has been lucky enough to head up numerous projects for a variety of high profile clients including PlayStation, Ubisoft, SEGA, Konami, Activision, Disney and Pokémon. She has launched key brands including Pro Evolution Soccer, Assassin’s Creed and Mario and Sonic, helped to reinvent the Splinter Cell series and has created and managed numerous key launch events working with top sportsmen and high profile celebrities. 

    Lucy’s experience covers the promotion of products within the consumer and specialist media and her creative thinking plus fantastic media relationships make a dynamite combination.

  • "I've worked with Kat and the entire Lick team for probably a good five years or so, and I fully believe they are one of the best PR teams out there. Not only do they understand how the industry works and are fully prepared to overcome the obstacles of it, but they're nice people too."

    Dan Webb, Editor in Chief, XboxAchievements.com PlaystationTrophies.org

  • “I've known Kat and the Lick team for years in different guises, from my time at Arena, ShortList, T3 and now Digital Spy, and would recommend their services to any client. Most importantly, they know their stuff, but they are also incredibly passionate about their projects and will work with you to create the best possible story. It's always a fun day when Lick call .”

    Matt Hill, Editor, Digital Spy

  • “I've worked with the team for years and, quite simply put, they are 'The Avengers' of the PR world. They've always given me 100% and made my job as a journalist easier while maximising their clients’ needs. These guys will always be on my speed dial”

    André Morgan, LBC

  • “They might have named the agency after staff's names, but LICK could just as easily stand for Lucid, Imaginative, Charismatic, and Knowledgeable - because that's exactly what the team there are. A top notch organisation”

    Lee Price, formerly features at The Sun